I am delighted to share today’s conversation with you because not only is it fascinating, but it also deals with one of our favourite topics – decision-making. My guest is Cheryl Einhorn, founder of Decisive, a decision sciences company that trains people and teams in complex problem-solving and decision-making skills using a method that she created. The method, called AREA, is something Cheryl developed during her two decades as an investigative journalist for the likes of the New York Times, Barron’s, and Foreign Policy. If you think about how demanding that job is, it becomes clear that having a way of testing and reinforcing your conclusions is incredibly valuable.
We get into that, as well as Cheryl’s background, problem-solving and decision-making as skills, the difference between ambiguity and uncertainty, something Cheryl developed called a ‘Problem Solver Profile,’ regret, the importance of slowing down, and much more.
Problem Solver – Maximising Your Strengths to Make Better Decisions – Cheryl’s forthcoming book
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Our free course module “How to Set Up Any Decision for Success” from our upcoming course How to Make Decisions With Calm and Confidence