Today, we spend some time in the world of marketing talking about how people make choices – and how behavioural science and AI can help us make better choices. My guest is Jen Clinehens. Jen is all about making business more human and is the founder of Choice Hacking, a consultancy that approaches customer experiences with a combination of behavioural science and psychology as well as cutting-edge AI tools.
Jen has a very interesting background and worldview – she spent time as a musician and in the creative industries before working in business and later founding Choice Hacking. We spend time talking about that, about how consumers make choices and what we can learn from that, the differences between marketing and manipulation, AI, and much more.
Show notes:
Nike’s Michael Jordan ‘Failure’ ad
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Our free course module “How to Set Up Any Decision for Success” from our upcoming course How to Make Decisions With Calm and Confidence
Today, we talk about how big things get done. A ‘big thing’ can mean a large infrastructure project, an IT project at work, or something in your personal life like a home renovation, a big adventure, or an event you’re organising. The sad truth is, the vast majority – in fact, almost – big projects end up over budget, delayed, and they don’t provide the planned benefits. This is something well-researched and backed up by data. It is the ‘Iron Law of Mega Projects’ as you will hear.
That’s the bad news.
The good news is that joining us on this episode of the podcast is Professor Bent Flyvbjerg who is the world’s leading megaproject expert. Prof. Flyvbjerg teaches at the University of Oxford and the IT University of Copenhagen. He has consulted on over 100 megaprojects costing $1 billion or more and has been knighted by the Queen of Denmark. He is the co-author of the fantastic new book How Big Things Get Done – The Surprising Factors Behind Every Successful Project From Home Renovations to Space Exploration.
Bent joins in what I think is a fabulous conversation in which he shares:
· The Iron Law of Mega Projects;
· Why projects ‘don’t go wrong, they start wrong’;
· Why projects are not goals in and of themselves and what we can learn from legendary architect Frank Gehry;
· What the Tour de France teaches up about risk;
· What lego has to do with all this;
· Much more!
Show notes:
Robert Caro on LBJ and Robert Moses
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Like what you heard?
Subscribe and/or leave a rating and review on Apple Podcasts: http://apple.co/1PjLmK
Subscribe on Stitcher: http://www.stitcher.com/podcast/all-things-risk/the-all-things-risk-podcast
Subscribe on Soundcloud: https://soundcloud.com/ben-cattaneo
Follow the podcast on Twitter: https://twitter.com/RiskThings
Drop us a note: allthingsrisk@gmail.com
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Our free course module “How to Set Up Any Decision for Success” from our upcoming course How to Make Decisions With Calm and Confidence